UnKibble vs We Feed Raw (2026): Which Dog Food Is Better?

Are you ready to ditch traditional kibble but you’re unsure whether to start with UnKibble or We Feed Raw? I’ve tested both of the brands with my Alaskan Klee Kai and there was a clear winner when it came to my picky eater Skye.

I’ve tested over 30 different dog food brands in the United States over the past three-and-a-half years, hoping to discover something that would finally satisfy my fussy Alaskan Klee Kai.

UnKibble had appeal because it’s one of the best-priced dog food subscriptions that I’ve tested with Copper and Skye. They use high-quality ingredients and UnKibble is the only brand I’ve encountered that provide a custom scooper (for both Copper and Skye).

However, I’ve been feeding We Feed Raw to my dogs for over two years with great success. Not only has their food transformed Skye’s appetite, but it’s provided us with peace of mind knowing our Klee Kai truly enjoy their food, and are happy and healthy.

In this comparison review, I’m going to share my verdict to help other dog owners make a decision between these two brands, discussing ingredients, cost, convenience, my experience testing both with my Klee Kai, and more.

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UnKibble vs We Feed Raw: My Recommendation

My recommendation would be We Feed Raw, especially if you’ve got a really fussy dog like Skye, who has customarily refused to eat their food or has a few nibbles and walks away.

We Feed Raw is more expensive and less convenient than UnKibble both in terms of storage and serving, but the positives far outweigh the negatives in my experience testing both.

As a dog owner who has stressed a lot about Skye’s pickiness at mealtime, I’m truly relieved to find dog food that she’s been consistently eating and enjoying for over two years now.

I appreciate We Feed Raw’s range of recipes and two pet-food formats, allowing me to combine different proteins and textures in my Alaskan Klee Kai’s bowl at mealtime.

If your top priority is price, UnKibble is cheaper than We Feed Raw. I paid $164.40 a month for UnKibble, while my frozen raw subscription costs $280 with We Feed Raw. It’s worth noting my freeze-dried raw subscription costs significantly less at $202 a month.

UnKibble provided me with a custom scooper for Copper and Skye, which made mealtime as simple as scooping-and-serving without a moment’s hesitation. I can reseal the bag and stick it back in the cupboard.

While We Feed Raw is convenient in the sense that I can split a meal packet at each mealtime between Copper and Skye, I do make space every month to store their frozen raw food. But you can avoid this headache if you opt for We Feed Raw’s shelf-stable freeze-dried food.

While I initially fed UnKibble back in 2023, we experienced some fussiness with Skye over an extended period. We decided to give raw feeding a go, and Skye’s reaction blew us away.

We’ve never seen her follow us to the fridge at mealtime before to wait for her food or show possessiveness over her food bowl when Copper got too lose. Over two years later, it’s still the same story.

Overall, We Feed Raw is my top pick, not just over UnKibble, but across every brand I’ve reviewed on my website, purely because it’s changed Skye’s eating habits.

UnKibble vs We Feed Raw: Key Differences

Food type: UnKibble is gently air-dried; We Feed Raw offers frozen raw and freeze-dried raw

Processing: UnKibble uses low-temperature drying; We Feed Faw’s food is frozen or freeze-dried

Storage: UnKibble is shelf-stable; We Feed Raw’s frozen raw requires freezer space but freeze-dried raw is shelf-stable

Preparation: UnKibble is scoop and serve; We Feed Raw’s frozen raw needs to thawed but freeze-dried can be served straight from the bag

Monthly cost: UnKibble costs $164/month; We Feed Raw frozen raw $280/month and freeze-dried raw $202/month

Klee Kai preference: Copper and Skye liked UnKibble but We Feed Raw is their long-term favorite.

The biggest difference between UnKibble and We Feed Raw is the pet food formats they offer.

UnKibble vs We Feed Raw: Price Comparison

UnKibble offers a lower monthly cost compared to We Feed Raw. I paid $164.40 a month for UnKibble, while my frozen raw subscription cost $280 with We Feed Raw,

The price difference was as big when I compared UnKibble to their freeze-dried raw food because We Feed Raw charged $202 for a month’s supply for Copper and Skye.

Here’s how these number broke down side-by-side so you can get a clear idea:

• UnKibble: $164.40 per month
• We Feed Raw freeze-dried: $202 per month
• We Feed Raw frozen raw: $280 per month

While We Feed Raw costs more, I felt it was a worthwhile investment because of my Klee Kai’s preference for their frozen raw food.

UnKibble works out $37.60 cheaper per month than We Feed Raw’s freeze-dried food and $115.60 cheaper than its frozen raw recipes.

What Is UnKibble?

UnKibble is a dry dog food subscription created by Spot & Tango in 2020, allowing pet parents to opt for a more convenient option compared to their fresh dog food offering.

We first reviewed UnKibble when it launched in 2020, and I’ve retested it yearly to take note of any recipe changes, price increases and my Klee Kai’s continued reaction to it.

UnKibble is more elevated than traditional kibble because they use a gently-drying method, their recipes contain human-grade ingredients and are formulated by veterinarians.

I appreciate their transparent labeling on the front of each UnKibble bag which helped me recognize the high-quality ingredients used in each of their three recipes.

At the current time, UnKibble have three recipes: beef and barley, turkey and sweet potato, and cod and salmon. My Klee Kai’s favorite recipe is clearly beef so start with that if you have a picky eater.

UnKibble is unique because they’re the only brand that provided me with a custom scooper, for both dogs. That made mealtime so convenient. I only had to scoop and serve before resealing the bag.

UnKibble doesn’t need to be stored in the fridge or freezer, which is a big advantage over fresh and raw food.

The other area where UnKibble stands out is price. When I first ordered their UnKibble, my monthly cost was $140 for my two dogs. At the time of writing, my subscription price is $164.40. While there’s been a price increase, only The Honest Kitchen beats UnKibble on price.

Overall, my Alaskan Klee Kai liked UnKibble, especially the beef recipe. They’ve consistently eaten this recipe whenever I’ve tested it. However, they were less interested in the cod and salmon recipe, but that’s hardly a surprise because they’ve never been huge fans of fish.

What Is We Feed Raw?

We Feed Raw is a raw dog food company that started by offering frozen raw recipes before adding a more convenient freeze-dried format to their menu.

They’ve got five frozen raw recipes available: beef, chicken, turkey, duck and lamb. They’ve got two freeze-dried raw recipes: beef and chicken.

They use high-quality ingredients with an emphasis on meat, organs and bone. One element of their formulation that stood out was the input of a PhD animal nutritionist. I’ve not seen any other brands rely on the expertise of such an expert.

Copper and Skye split a 6oz meal packet every mealtime, which makes portioning easy. I love the raw food format because I can easily add supplements as toppers, their freeze-dried food or other additional elements.

You can use either frozen raw as a complete meal or a topper, and the same can be said of their freeze-dried food. You have a lot of flexibility. In my case, I tend to use frozen raw as the main meal with some freeze-dried sprinkled on top.

Skye has never reacted with such enthusiasm for dog food until we introduced We Feed Raw over two years ago. She’s been loving it ever since and continues to finish her portion at mealtime. It’s given us so much peace of mind knowing that she’ll eat it.

While you can read her full journey from picky dog to food-motivated Klee Kai below, I want to share that I’ve also recommended it to other Klee Kai owners having the same problem and it also changed their mini husky’s eating habits too.

You do need to store their frozen raw food in the freezer apart from some pouches thawed ready to serve. It is expensive. Their freeze-dried raw food comes in cheaper than some dry dog food brands such as Sundays For Dogs, Get Joy, and fresh food like The Farmer’s Dog, but it’s more expensive than UnKibble.

Their frozen raw price is more expensive again: our monthly price is $280. That’s a lot. But I believe it’s a worthwhile investment if you’ve got a picky dog and you’re yet to find dog food they’ll consistently eat.

UnKibble vs We Feed Raw: FAQ

Is We Feed Raw better than UnKibble?

We Feed Raw is a better option for picky eaters when compared to UnKibble in my experience. My Alaskan Klee Kai have consistently eaten their raw food for over two years.

Is UnKibble cheaper than We Feed Raw?

UnKibble is cheaper than both of We Feed Raw formats: it’s $115.60 cheaper than their frozen raw, and $37.60 cheaper than their freeze-dried raw.

Is We Feed Raw or UnKibble better for picky dogs?

Skye much preferred We Feed Raw over UnKibble when it came to testing both brands with my Alaskan Klee Kai over a sustained period.

Is UnKibble considered raw dog food?

UnKibble is considered dry dog food rather than raw dog food. They gently air dry their food to offer a more elevated version of traditional dog food.

Does We Feed Raw have a shelf-stable option?

We Feed Raw launched freeze-dried raw food in 2025 to offer a more convenient way to feed their recipes. They don’t provide a custom scooper but it’s easier than raw food to store.

Wrapping Up

We’ve reached the end of our comparison review of UnKibble and We Feed Raw.

UnKibble is more convenient and costs less but We Feed Raw was the clear winner in my home because my picky dog continues to love it.

While we initially tried UnKibble when we returned to California from London, Skye started to show some fussiness after the initial success.

We decided to switch to We Feed Raw and I’ve never seen Skye show so much mealtime excitement. It’s still the same over two years later.

Copper and Skye enjoy both their frozen raw and freeze-dried raw formats, especially when we use them in tandem.

While it’s more expensive, I believe it’s worth the added cost because we no longer have to stress about Skye refusing her food at mealtime.