We Feed Raw Review (2026): Pros, Cons & Is It Worth It?

Last Updated on April 22, 2026 by Kieran Beckles

Are you stuck in a cycle of getting new food for your picky eater, having them eat it for a few weeks, and then refusing it? That’s exactly the position I was in before I switched to We Feed Raw.

We started our search for a new pet food company when we returned to California, because our Alaskan Klee Kai’s favorite dog food in the UK didn’t operate in the US.

We’ve previously fed The Farmer’s Dog and Sundays For Dogs upon our return in 2023, but my Alaskan Klee Kai have been eating We Feed Raw for the past 18 months.

Skye has transformed from a picky eater into a food-motivated dog since we introduced their raw food, and we’ve also seen benefits in stool size, energy and more.

While I didn’t experience too many drawbacks, I must admit that We Feed Raw does require fridge and freezer space, while you do need to prepare your dog’s thawed raw meals.

We’ve been consistently feeding We Feed Raw for the past 18 months, and in doing so, constantly updating our experience through our written and video content.

UPDATED: April 2026
We updated this review in April 2026 to reflect the latest pricing updates and offerings from We Feed Raw. We also added a table comparing We Feed Raw to other popular dog food brands. We took new photos of We Feed Raw in April 2026 to share what our delivery and recipes looked like. As always, this article follows our dog food testing process to ensure accurate, honest, and experience-based recommendations.

We Feed Raw Pros And Cons At A Glance 2026

We Feed Raw Pros

Picky Eater Approved

I was stunned by Skye’s incredible transformation when we introduced We Feed Raw. While she is usually picky with her dog food, whether it’s raw, dry, fresh, or wet dog food, she loves We Feed Raw.

I’d never seen Skye show so much mealtime excitement before introducing We Feed Raw meals to her. She would come over whenever I went near the freezer, hoping to see We Feed Raw appear from the drawer. At mealtime, she’d run rings around me in excitement for her raw diet.

If you’re a long-term reader of our website, you’ll know that we’ve previously fed The Farmer’s Dog and Sundays For Dogs to our Klee Kai. While Skye did enjoy these two brands, her excitement for We Feed Raw was off the charts.

Copper is food-motivated, so I wasn’t surprised to see him wolf down his We Feed Raw meals. But Skye’s eating habits transformed after we switched her to We Feed Raw. She finished all her meals, licked her bowl clean and showed genuine mealtime excitement, something which has continued for the past 18 months since we made the switch.

Human Grade Ingredients

Whenever we consider feeding new dog food to our Alaskan Klee Kai, we always check to see whether the brand is using human-grade raw meat, real ingredients that we’d eat as part of our diet and don’t use any additives, fillers, preservatives, artificial colors or flavors.

We Feed Raw uses only real ingredients, such as USDA-certified, human-grade meats, and follows the prey-model raw ratio of 80% muscle meat, 10% bone, and 10% organ. When I prepare Copper and Skye’s meals, I can see these different elements in their raw food.

As dog owners, we felt confident knowing that Copper and Skye were eating a raw diet comprised of human-grade meat with all the essential vitamins required for a balanced and complete diet, which I’m sure played a significant role in Skye’s enthusiasm for eating.

Customized Meal Plan

If you’re signing up for We Feed Raw or any dog food delivery company, you want to receive customized meal plans to ensure your dog is eating a diet tailored to meet their specific requirements, whether you’re concerned about your dog’s health or your dog’s weight.

We Feed Raw offers tailored meal plans and requires pet parents to complete their sign-up questionnaire, where you’ll be required to fill out details about your dog’s age, dog’s breed, dog’s weight, dog’s food at the current time and disclose any allergies or health issues they should know about.

I found We Feed Raw easier to feed than other raw dog food brands that I’ve tried, such as Viva Raw and Darwin’s. Copper and Skye eat 4oz a day, which allows me to half a meal pouch between my Klee Kai each day.

This made it easy for me to follow the custom meal plan that I received in my first order. Viva Raw, for example, uses much bigger meal pouches, and I had to weigh out the raw food to get the portions right.

Viva Raw or We Feed Raw?
Here's my breakdown of these two raw brands.

Formulated by PhD Animal Nutritionist

Most dog owners will want to see that their dog is eating raw food formulated by experts. We Feed Raw works with a top PhD animal nutritionist with a PhD to ensure your dog is eating a well-formulated diet.

Having reviewed over 30 brands in the US, I’m accustomed to seeing “vet formulated” in brand messaging, but the PhD angle stood out. I felt it gave We Feed Raw’s formulation a little more credibility than other brands.

They explain on their website that We Feed Raw meets or exceeds the AAFCO nutrition standards, which is something I always look out for when reviewing dog food.

The raw food is produced at their USDA-certified facility before it’s cold-shipped to ensure it arrives frozen and ready to be stored in the freezer. We’ve been using We Feed Raw for over 18 months, and never once has our delivery arrived thawed.

Recipe Range

As someone with a picky eater, I appreciate the variety of meals available to cater to fussy dogs like Skye. However, I’ve noticed that US brands tend to have smaller recipe variety than their UK counterparts in reviewing many dog food brands based here.

This wasn’t the case with We Feed Raw, which offers one of the broadest ranges among the dog foods we’ve reviewed for our Life With Klee Kai community. We Feed Raw offers five recipes: beef, chicken, duck, lamb, and turkey. They used to have a venison recipe, but that no longer appears to be available in 2026.

With five different proteins on offer, I was able to vary Skye’s recipes, making feeding raw exciting. I believe their impressive menu helped keep her happy. I’ve typically stuck with beef and chicken for Copper and Skye.

It’s worth noting that they also offer two freeze-dried recipes: beef and chicken.

Perfect For Slow Feeders

Copper is a fast eater, and we try to slow down our food-motivated Alaskan Klee Kai with slow feeders. This can be difficult with fresh dog food or dry food. It was easy with We Feed Raw food.

Raw feeding allowed us to spread We Feed Raw’s recipes across the slow feeder, which meant Copper and Skye spent much longer eating their daily meals than with some other dog foods we tried.

If you’ve seen any of our recent content on Life With Klee Kai’s social media, you’ll know that we’ve been feeding their raw food, with some freeze-dried food sprinked on top, plus supplements, fish oils and even quail eggs!

We love the flexibility their food has brought to mealtime, and it allows us to keep Copper and Skye stimulated through different flavors, textures and senses.

Competitively Priced

Having reviewed numerous dog food companies over the past seven years, we find that We Feed Raw is competitively priced compared to some leading fresh dog food brands. Raw feeding has a reputation for being expensive, but I didn’t find this to be the case with We Feed Raw.

My monthly raw food subscription costs $280 a month, which is cheaper than fresh dog food brands such as Ollie and The Pets Table. It comes in cheaper than A Pup Above. When I compared Viva Raw and We Feed Raw, there was a $4 monthly difference.

We Feed Raw offers freeze-dried recipes, and that was a cheaper option with a monthly price of $202.50 based on my two Alaskan Klee Kai dogs.

There are cheaper fresh and dry options available that we’d recommend if We Feed Raw is out of your budget, such as UnKibble, Sundays and The Farmer’s Dog.

We Feed Raw or Sundays For Dogs?
You can read my comparison article if you want to see the differences.

Freeze-dried option

My wife and I discovered that Copper and Skye enjoy different textures in their dog food, so we decided to feed We Feed Raw alongside an air-dried dog food, Sundays.

However, We Feed Raw introduced a freeze-dried range at the start of 2025 to cater to dog owners who prefer dry dog food rather than raw, or perhaps a combination of both.

This was perfect for us. As I mentioned above, we like to sprinkle some dry food on top of their raw food to add variety in texture. We were able to substitute Sundays for the freeze-dried food.

By my reckoning, you could save around $75 a month by opting for freeze-dried instead of frozen raw (numbers based on my We Feed Raw subscription plans).

There’s the convenience of feeding freeze-dried food that doesn’t require fridge or freezer space, and you don’t have to worry about thawing ahead of mealtime.

Cons

Premium Price

If you’re accustomed to feeding regular dog food that’s bought at the local pet store or supermarket, you may get a shock when you see your We Feed Raw price.

While I consider We Feed Raw to be excellent value, there’s no doubt it will cost more than your regular dog food. The regular pet food norm can lack some of the proper nutrients due to high-pressure processing.

You’re paying more for custom recipes for your own pets, despite their different life stages, that are balanced and complete to promote your pet’s health and meet food safety standards.

Having said that, there are other cheaper dog food subscriptions if you’d prefer to feed fresh or dry. The Farmer’s Dog, Sundays For Dogs and UnKibble all provided me with a monthly price.

Do you want to learn more about the cost?
We wrote a breakdown of We Feed Raw's price.

Freezer Space

Customers of We Feed Raw get free cold shipping, but you’ll need ample freezer space to store your raw food once it arrives at home. We Feed Raw uses square meal packets, which stack in your freezer.

However, if you’re not accustomed to feeding raw, it can take some time to adjust to storing We Feed Raw’s meals in your freezer. Alternatively, it may be a problem if you have a small freezer or no spare freezer in the garage.

I manage to store all their meal pouches in one half of my freezer in the garage, so I don’t have to sacrifice space in my kitchen freezer. I’m used to making freezer space having previously fed fresh dog food.

Alternatively, you could opt for the freeze-dried food if you want to store your dog food in the cupboard rather than freeing up fridge or freezer space.

No Custom Scooper

If you’re still reading my We Feed Raw dog food review, you can probably tell I really rate their service.

However, I’d love to see We Feed Raw add a pre-portioned element to their service, whether it’s a custom scooper or pre-portioning guidelines displayed on We Feed Raw’s meal pouches.

While We Feed Raw does provide feeding guidelines, it would make life even easier for dog owners.

I was pleased when We Feed Raw introduced peel-back meal pouches at the start of 2026, making it much easier to open Copper and Skye’s meals (no more scissors required).

Do you want a custom scooper?
UnKibble rivals We Feed Raw and offers a custom scooper.
We reviewed their fresh dry dog food here.

Is We Feed Raw Worth It?

Now we’ve gone through my pros and cons, and it’s time to share my We Feed Raw verdict on their raw dog food service and whether it’s worth it.

Of all the dog food brands we’ve tested on Copper and Skye since returning to California, we’ve had the best success with We Feed Raw.

While we were unfamiliar with raw feeding until the past six months, they make it easy to introduce a raw diet to your dog. The pouches were handy and easy to divide between Copper and Skye.

I like that they’ve got peel-back meal pouches to make meal prep a little easier without needing scissors, and they include a meal container so you can store half-opened food without making a mess in your fridge.

If you’re a dog owner who’s been hesitant to feed raw, I believe We Feed Raw could be a convenient, hassle-free way to try this particular pet food format. Alternatively, you could also try their freeze-dried food if you’re not quite ready for raw.

Skye is no longer fussy at mealtime. She’s the opposite. She follows me to the kitchen, watches my every move during prep, and devours her portion. She won’t let Copper near her bowl until she’s finished.

We no longer have to experience the awful cycle of Skye refusing her food, taking her to the vet, paying for anti-nausea meds, and cooking chicken and rice at home. We were previously stuck in that pattern.

We’ve noticed other benefits such as healthier coats, smaller but firmer stools, less gas, better weight management and reduction in tear stains since we made the switch. That’s our experience, but every dog is different.

Our Experience Testing We Feed Raw

We’ve been feeding We Feed Raw consistently for the past 18 months and receiving monthly deliveries.

So our experience and testing process with their food differ from those of other brands I’ve reviewed on the website, purely because we continue to feed raw.

We continue to notice benefits as time passes, such as smaller stools, healthy coats, reducing tear stains, better weight management and more energetic Klee Kai.

When we first received We Feed Raw back in 2024, they only offered frozen raw recipes. However, the brand launched its freeze-dried range in 2025.

This allowed us to add more texture to Copper and Skye’s food, while our dog sitter prefers to feed freeze-dried rather than frozen raw when she’s looking after them.

Needless to say, our positive experience with We Feed Raw led us to stick with them beyond our initial test period, and I don’t envisage us moving away from their food.

Reasons To Buy We Feed Raw (and Who Should Skip it)

I understand We Feed Raw won’t suit every pet owner and every budget. I’ve laid out some reasons to buy their food and why you might want to skip it.

✔️ Reasons To Buy:

• You’ve got a picky eater like Skye, and you’re open to trying raw
  
• You like the idea of mixing raw and freeze-dried raw for different textures
  
• You like the idea of Phd nutritionist-developed meals
  
• Your dog loves different proteins so recipe selection is important to you

✖️ Reasons To Avoid:

• Very large breeds (cost can add up quickly)
  
• Big households with limited freezer space
  
• You want to stick to fresh dog food
  
• You’ve got very young children and worry about feeding raw
  

How We Feed Raw Compares To Other Brands

We Feed Raw is raw food. We’ve previously fed Sundays For Dogs and The Farmer’s Dog. You can see how We Feed Raw compares to some of our other favorite brands.

If you’re already set on a raw diet, we wrote a breakdown of the best frozen raw options, including We Feed Raw.

If you’re considering freeze-dried raw pet food, we’ve put together our ultimate guide to this pet food format. You can see our at-a-glance table for a quick comparison.

We Feed Raw FAQ

See We Feed Raw In Action

We recently posted the best raw dog food video on our YouTube channel, where you can see how We Feed Raw compares to other brands when we did a comparison test.

Wrapping Up

We’ve reached the end of our article on We Feed Raw and its pros and cons.

We Feed Raw makes great raw recipes for dogs of all life stages, including picky eaters like my female Alaskan Klee Kai.

Having fed We Feed Raw since 2024, we’ve had a great experience and seen a transformation with Skye, who is obsessed with her raw food.

We’ve noticed so many positive changes, such as improved digestion, firmer stools, more energy, healthier coats and reduced flatulence.

It can be expensive if you’ve got a very large dog, while their frozen raw recipes do require some work on the part of the dog owner.

But if you have a fussy eater, I recommend trying We Feed Raw, based on our success with their raw food. We won’t be switching back to fresh dog food from raw dog food.