Last Updated on April 23, 2026 by Kieran Beckles
Ready to switch to raw but can’t decide between We Feed Raw and Viva Raw? I’ve tested both on my picky eater, Skye, and there was a clear winner.
We Feed Raw Vs Viva Raw Quick Verdict |
 We Feed Raw was our picky eater's favorite ahead of Viva Raw. We loved We Feed Raw's smaller pouches, which made mealtime easy by letting us divide a pouch between Copper and Skye. They've got peel-back pouches, something they Introduced In 2026. Skye is our picky eater, but We Feed Raw has transformed her into a food-motivated dog. We saw many benefits over the past 18 months. They've got better energy, healthier coats, smaller stools, better digestion, and greater appetites. There isn't a huge difference in the price. Viva Raw was $4 cheaper per month than We Feed Raw. However, I consider We Feed Raw a better value. Use LIFEWITHKLEEKAI50 to save 50% off your first box. |
We made the big decision to embrace a raw-fed diet almost a year ago because Skye stopped eating her fresh dog food meals, and we were worried about her health.
If you’ve got a fussy eater, we can relate to the stress. Skye is picky, and we’ve tried lots of different dog food brands, trying to find meals she would consistently eat.
But switching to raw dog food has been life-changing for Skye, Copper and us. We’ve never seen Skye show so much mealtime excitement and finish her food every time.
We’ll take a look at We Feed Raw and Viva Raw, which are two of the leading raw dog food companies in the USA. You can also check out our comparison video below.
UPDATED: April 2026
We updated this review in April 2026 to reflect the latest pricing and recipes from Viva Raw and We Feed Raw for their respective raw food ranges. We also added a quick verdict and two comparison tables, plus quick-fire pros and cons to help pet owners. As always, this article follows our dog food testing process to ensure accurate, honest, and experience-based recommendations.
We Feed Raw Vs Viva Raw Comparison Table
| Brand | We Feed Raw | Viva Raw |
|---|---|---|
| Subscription | Yes | Yes |
| Available in stores | No | No |
| Meal customization | Personalized meals | Customized |
| Recipes | 5 raw/2 freeze dried | 6 raw |
| AAFCO compliant | Yes | Yes |
| My monthly cost | $280 | $276 |
| Cold storage required | Freezer | Freezer |
| Picky Eater approved | Obsessed | Mixed |
| Best For | Consistent enjoyment | Cost |
We Feed Raw Vs Viva Raw: Our Pick
So you’re ready to subscribe to a raw dog food brand, but you can’t decide between We Feed Raw and Viva Raw. We ordered from both companies in the past six months to test out their food and subscription services.
Based on our experience, we recommend We Feed Raw because their subscription plan and meal pouches are more convenient. My picky eater preferred We Feed Raw, too.
We Feed Raw sends their raw dog food in small 6-8oz pouches, depending on your dog’s meal plan once you answer their questions. We loved being able to divide a meal pouch between Copper and Skye at every mealtime (as per our feeding plan). In 2026, We Feed Raw introduced peel-back meal pouches, so even better!
Skye has been completely transformed since we introduced We Feed Raw to her diet. She’s consistently finishing all her food for the past 18 months. It’s now 2026, and Skye’s appetite has never been better. We’ve also noticed other benefits such as firmer stools, better digestion, smaller tear stains and healthier coats.
Viva Raw’s food is sent in larger packaging, which made it harder to figure out the correct portions; there was more leftover raw food to keep in the fridge, and they didn’t send a container with our order.
While Copper and Skye did eat Viva Raw, I felt they lacked the same enthusiasm. We tested the beef and chicken recipes on Copper and Skye in 2026, but We Feed Raw seemed to be the winner in terms of taste with our Klee Kai.
We paid $280 for Copper and Skye’s We Feed Raw meals, which is a premium price. However, Skye loved their raw dog food and licked her bowl clean every mealtime. This is a rare occurrence!
Viva Raw was slightly cheaper than We Feed Raw. They charged us $276 for a month’s supply of raw dog food, but they asked fewer questions in their sign-up questionnaire, so it felt less tailored to our dogs.
It’s worth noting that We Feed Raw offers their beef and chicken recipes in a freeze-dried format if you’d prefer to stick with dry dog food rather than raw food.
We’ve decided to stick with We Feed Raw in the long run and continue feeding their meals to Copper and Skye, with great success.
Do you want to learn more about We Feed Raw benefits?
We shared 5 reasons why we're never leaving.
We Feed Raw
We wanted to share our experience with We Feed Raw if you’re considering them as a potential option for you and your pup. We’ve continued to feed their food since 2024.
They don’t use any fillers, nasties or preservatives in their raw dog food, which was important to us. We Feed Raw uses meat that is humanely raised and sourced.
We had peace of mind knowing that the raw dog food company utilized a PhD nutritionist to formulate their five recipes. The input from a PhD nutritionist stood out because I’m used to reviewing dog food formulated by vets.
We Feed Raw offers five recipes that really appealed to us, given that we’ve got a picky eater. They have beef, chicken, duck, lamb, and turkey. When we checked their range in 2026, they had removed venison from the options.
We love that We Feed Raw uses individual meal pouches, which means minimal fuss and mess. We kept two meal pouches defrosted in the fridge and the rest in the freezer. They’ve also got a meal container.
Do you want more information?
Read my We Feed Raw review.
It was easy to follow the feeding guidelines because Copper and Skye require one meal pouch each day. We thought raw feeding would be tricky or require too much effort, but it wasn’t. It was as simple as splitting a meal pouch.
We Feed Raw is expensive, but we’ve seen so many benefits. Firstly, Skye always finishes her food now. We’ve recommended it to other Klee Kai owners who have tried the brand, and they’ve told us that We Feed Raw transformed their dog from a picky eater to an obsessive eater!
Other benefits include healthier coats and reduced tear stains. They’ve got good energy with full tummies. We’ve seen firmer stools, and they’ve got a regular potty routine. They usually have a bowel movement once a day.
As I mentioned above, We Feed Raw has two freeze-dried raw recipes if you’d like to try the brand but don’t want the hassle of raw food. It’s also cheaper at a monthly price of $202.50 (that’s $78 cheaper than their frozen raw).
How much is We Feed Raw?
We share the cost of their raw food in this guide.
| We Feed Raw Pros | We Feed Raw Cons |
|---|---|
| Highest quality | No custom scooper |
| Transformed my dogs | Price |
| 85% meat | Freezer space |
| Custom meal plan | |
| 5 recipes |
Viva Raw
We’ve given a detailed insight into We Feed Raw, so it’s only fair that we do the same for Viva Raw.
They’re one of the other most-respected dog food companies in the raw space, so we didn’t hesitate to place an order through their website.
Similar to We Feed Raw, Viva Raw sources humanely raised, human-grade, USDA-inspected meat for its customer base.
They offer personalized meal plans, but we found their sign-up questionnaire less detailed than those from other dog food subscription companies we’ve completed.
Viva Raw better We Feed Raw with regards to menu selection. They offer six recipes: beef, chicken, duck, rabbit, turkey and beef & turkey. So there’s a good range of protein options.
When we received our first Viva Raw order, the meals came in significantly bigger meal pouches. This meant it was more of a hassle to figure out the correct portion size and to store half-opened meal packets.
I struggled to fit all the meal pouches in my freezer and stack them effectively. They didn’t provide a meal container to keep defrosted pouches in the fridge, which is something I’d like to see.
Copper and Skye did like their beef and chicken recipes, but I did notice more enthusiasm for We Feed Raw. I also like that I can offer different textures with We Feed Raw because of their frozen raw and freeze-dried.
Viva Raw came in slightly cheaper than We Feed Raw ($4 a month). We decided it was worth paying a little more for the convenience of having smaller meal pouches and more straightforward portioning, but you might prefer to save money.
| Viva Raw Pros | Viva Raw Cons |
|---|---|
| Six recipes | Mixed reviews |
| Meat content | No discount |
| Superfoods | Check recalls |
We Feed Raw Vs Viva Price Comparison Table
| Brand | We Feed Raw | Viva Raw |
|---|---|---|
| Daily price per dog | $4.66/$3.36 | $4.60 |
| Monthly price | $280/$202 | $276 |
| Annual cost | $3360/$2424 | $3312 |
We Feed Raw Vs Viva Raw FAQ
I would recommend Raw ahead of Viva Raw because of the benefits we’ve seen from feeding it to our Klee Kai. On a basic level, my Klee Kai showed more excitement for We Feed Raw over Viva Raw. We saw benefits such as healthier coats, better energy, firmer stools and regular bowel movements. However, Viva Raw has more recipes.
The main difference is that We Feed Raw offers both frozen raw and freeze-dried raw food, whereas Viva Raw only offers frozen raw. You can read our freeze-dried raw guide here.
Viva Raw was $4 cheaper per month than We Feed Raw for frozen raw food. However, We Feed Raw was $74 cheaper than Viva Raw when comparing their freeze-dried food.
My picky eater, Skye, preferred We Feed Raw ahead of Viva Raw. She’s consistently finished all her We Feed Raw meals over the past year and a half. She shows excitement at mealtime and doesn’t let her brother near her food.
Viva Raw offers one more recipe than We Feed Raw. But they’ve got the same number of proteins. Viva Raw offers beef, chicken, turkey, duck and lamb. We Feed Raw offers beef, chicken, turkey, lamb, and duck.
See We Feed Raw Vs Viva Raw In Action
If you want to see more of We Feed Raw and Viva Raw in action, here’s our YouTube comparison video.
Wrapping Up
So, there we have it; we’ve reached the end of our ‘We Feed Raw vs. Viva Raw’ comparison article.
Do you want to read more about raw?
Read our frozen raw guide.
Our pick would be We Feed Raw because Skye and Copper loved their recipes, they were gentle on the digestive system, and we found their meal pouches convenient to use.
They’ve had such a significant impact on our Klee Kai dogs that we can’t imagine a world without feeding them raw dog food meals.
Viva Raw is also a good choice if you’re ready to switch to a raw-fed diet, but our preference was We Feed Raw.
We Feed Raw or fresh?
Here's our comparison to The Farmer's Dog.
Kieran Beckles is an NCTJ-qualified journalist, a former pet nutrition student, and co-founder of Life With Klee Kai. He has been reviewing pet food and products since 2018, testing over 50+ brands, and has raised his dogs, Skye and Copper, since 2017. His work blends hands-on testing and nutrition knowledge to help pet owners make informed decisions.