Pure Pet Food Review (2026): Pros, Cons & Is It Worth It?
Key points
- Best for: Dog owners who want a more affordable alternative to fresh food without needing freezer space or having to thaw food.
- Our experience: Copper and Skye enjoyed Pure, but ultimately they typically showed more enthusiasm for fresh meals, such as Butternut Box or Different Dog.
- Biggest positive: It’s slightly cheaper than fresh dog food with none of the hassle.
- Biggest downside: You sacrifice meal prep convenience for storage convenience because you have to mix the dehydrated food with water.
- Our price: We paid around £68 per dog per month, compared with roughly £77+ for Butternut Box and £85+ for Different Dog.
Are you thinking about committing to a Pure Pet Food subscription, but you’d like to hear about some of the pros and cons before completing your sign-up?
Quick verdict
After testing Pure, I liked having the freedom to store Copper and Skye’s dog food in the cupboard rather than it taking up fridge and freezer space. However, my Klee Kai were more consistent about eating fresh dog food than Pure. For that reason, we didn’t stick with them long term. But if price and storage are priorities, Pure makes a lot of sense. You can save 40% off your first box and 15% off your second box with our community code AFFAD4015.
There’s been a big shift towards human-grade dog food customized to meet the needs of pets over the past decade or so, but it can get quite pricey when subscribing to a dog food delivery company.
With the rising cost of living, I understand the dilemma some pet parents face where they want to feed their dog healthy pet food but need to adhere to a budget to function as a family each month.
Pure is convenient because they offer dry dog food that can be stored in your cupboard rather than taking up fridge and freezer space.
We updated this article in 2026, and Pure is cheaper than its competitors in the dog food delivery space.
However, Pure required a little more work to create Skye and Copper’s meals. I had to mix the air-dried food with water before serving. Slightly more faff!
Ultimately, my Alaskan Klee Kai dogs preferred fresh dog food over Pure, so we decided to switch back.
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See Pure In Action Against Butternut Box
Pure Pet Food Pros
Human-grade dry food
While Pure offers a dry dog food range, it doesn’t compromise on ingredient quality.
Pure uses human-grade, natural ingredients in their recipes. You won’t find any additives, fillers or preservatives in their recipes.
You can read about all the ingredients in your dog’s food thanks to the clear labeling on the bag.
This may be an unfamiliar experience because some kibble brands use confusing labels, but I loved Pure’s simplicity and transparency.
Great recipe range
Pure offers a wide range of recipes for pet owners in the UK. If you’ve got a picky eater like my female Alaskan Klee Kai dog Skye, you’ll appreciate having a great selection of recipes to choose from.
I found Pure’s menu to be more than satisfactory, and I was able to keep Skye interested in her air-dried meals. They’ve got chicken, duck, herring, turkey, lamb, salmon and game.
We were spoilt for choice and could mix up the protein source in Skye’s bowl, which works well with her.
Cheaper than fresh
There are many perks to Pure, but perhaps the biggest one is the price. It’s no secret that fresh dog food can be expensive.
I updated this article in 2026 and was shocked by the increases!
Different Dog costs me over £170+ to feed my Alaskan Klee Dogs each month, while Butternut Box costs me closer to £150+ to get fresh meals for Copper and Skye.
Pure is much cheaper. My monthly delivery costs £136 a month to feed my Klee Kai. That’s almost half the price of Butternut Box!
Easier to store
It can be a hassle having to store fresh dog food in your freezer and fridge.
While Butternut Box’s pouches are quite easy to store in your freezer, they usually take up a full shelf. I found Different Dog’s meal containers more tricky to fit.
Pure can be resealed and stored in the cupboard once opened. That’s great if you’ve got a young family like me, and kitchen cupboard space is always at a premium.
Extensive questionnaire
Pure offers an extensive questionnaire to learn all the details about your dog.
They leave no stone unturned in their pursuit to get the whole picture about your dog, their diet, any ailments and any behavioral issues. I was impressed!
It was far more exhaustive than Butternut Box and Different Dog.
Pure Pet Food Cons
Costs more than kibble
If you’re accustomed to feeding kibble bought at your local supermarket or pet store, you’ll need to be prepared to cough up more money for Pure.
While Pure is substantially cheaper than fresh dog food, it does cost more than traditional pet food.
You’re paying for the customization and the quality of the ingredients.
Requires preparation
With Butternut Box and Different Dog, you simply have to open the pouch or container and serve directly into your dog’s bowl.
There’s some more preparation required with Pure. You need to mix the dry food with water until it reaches a consistency your dog will enjoy and eat.
So there’s slightly more faff at mealtime.
Difficult to cancel
I signed up to Pure Pet Food to test it out and review it on my Alaskan Klee Kai dogs. When I first wrote this review, I shared that I found it a bit of a hassle to cancel.
I had to call a helpline to complete the cancellation. This was off-putting!
I’m glad to say it’s changed. You just need to contact Pure’s customer service team 14 days before your next delivery to cancel your subscription.
Klee Kai preferred fresh to Pure
Although Pure was cheaper and easier to store, I ultimately didn’t stay with it. Butternut Box was Skye and Copper’s favorite fresh dog food brand in the UK.
But if I were to return to a dog food subscription in the UK, I would give it another go considering the price increases in 2026.
Reasons To Buy Pure Pet Food
- Dogs who like air-dried food
- Pet owners who want an affordable option
- High-quality ingredients
- Fussy eaters who like recipe variety
- Adopting an eco-friendly approach
Reasons To Avoid Pure Pet Food
- Dogs that don’t like a wet texture
- Pet parents who want minimal fuss
- Dogs that strongly prefer fresh or raw textures
Pure Pet Food FAQ
Pure is a great option if you want to feed high-quality dog food, but you don’t want the hassle of dealing with fresh dog food that needs to be frozen and defrosted.
Pure is also more affordable than other brands such as Butternut Box and Pure Pet Food.
Pure explains on its website that its recipes have been formulated by its team of in-house vets. It’s a good idea to speak to your vet before making any changes to your dog’s diet.
I believe Pure is worth the cost because they offer high-quality recipes, custom meal plans, and at a cheaper price than Butternut Box and Different Dog. My dogs enjoyed Pure every time we tested their food.
We were drawn to Pure Pet Food because of the reviews from other customers sharing Pure was successful even for dogs with sensitive tummies.
You don’t need fridge or freezer space because Pure Pet Food can be stored in the cupboard.
Wrapping Up
We’ve reached the end of my pros and cons article having purchased and tested Pure Pet Food on my Alaskan Klee Kai dogs.
There’s a lot to like about Pure and I believe they’re a good option if you’re looking to find a more affordable option to fresh dog food.
Pure have a fantastic range of recipes to cater to dogs who love different flavors. We got try four or five of their recipes and my dogs like them.
While you no longer have to worry about fridge or freezer space, Pure does require some preparation. This may not suit dog owners with big families or busy lives.
I didn’t stick with Pure because my dogs preferred Butternut Box, while Different Dog is another great option for pet owners looking to find fresh dog food.
But I do believe they’re a great option for pet owners in the UK. Just check out the reviews!